We have conducted four original studies (2014, 2017, 2019, and 2021) as well as used data from our 2014 and 2017 studies in a comparative review with a research team in Brazil. Learn more about each of our studies.
Learn more about our study to uncover Little Z’s preferences for motivation, learning, engagement, communication, social issues, relationships, and aspirations.
Read about Gen Z’s anticipated voting behaviors, opinions of the political system and social issues, ideologies, and news consumption prior to the 2020 election.
Learn about findings from Brazil’s study using measurements from the U.S. Gen Z Goes to College and Gen Z Stories surveys.
Explore Gen Z’s preferences for learning, motivation, concerns, future careers, issues of concern, and how they can make the world a better place.
Learn about Gen Z’s characteristics and motivations, as well as perspectives on social justice, communication, relationships, engagement, and learning.